WHO WE ARE

We are a disruptive people-forward strategic boutique & bespoke brand marketing firm known for igniting cultural conversations and connections that shakes things up.

We offer strategic guidance, expertise, and services for businesses seeking to improve their marketing efforts, enhance their brand presence, and achieve their performance marketing objectives.



WHAT WE DO

Shaking culture is about successfully and authentically positioning BRANDS within a meaningful context fostering trust and deeper connections in a rapidly changing global marketplace.


Authenticity | Integrity | Relevance

We collaborate with clients to assess their marketing needs, develop customized audience-first strategies, and implement effective marketing initiatives.

We specialize in utilizing innovative approaches driving awareness and connection across targeted audiences through culturally aligned advertising and promotional tactics

It is how we breathe life into the work that shakes it up



CAPABILITIES
TARGETED BRAND STRATEGY
BRAND TRUST BUILDERS 
CROSS CULTURAL MARKETING ASSESSMENT
CUSTOM DESIGNED TO MAXIMIZE ROI
CULTURAL AGENT OF GROWTH
AUDIENCE-WORTHY BRAND MESSAGING
INFLUENCER PROGRAMMING
SOCIAL AUDIENCE STRATEGY  


ABOUT THE FOUNDER


Lucinda Martinez is a bicultural/bilingual proven visionary leader hailing from New York with over 20+ years of experience in transforming Global Media & Entertainment brands with revenues topping $37B, and managing complex up to $300MM budgets. Known for igniting cultural conversations, driving new business development and pioneering multicultural marketing in the media, entertainment and content marketplace. Created award-winning campaigns for product and program rollouts. Passionate about disruptive brand storytelling, data-driven insights, and building fearless, innovative teams.

lucinda@thecultureshaker.com