Multicultural Marketing
Brand Marketing is about successfully and authentically positioning
HBO & HBOMax content within a cultural context creating
meaningful, long-term connections within the rapidly changing global
marketplace.
– Lucinda Martinez, EVP, Brand & Multicultural Marketing, HBO
& HBO MAX
Brand must matter through all times - in
the short, medium and long-term
FOR YEARS
EACH QUARTER
RIGHT NOW
the approach we take to inventing,
transforming and creating HBO & HBOMax brand experiences in
the marketplace sets the strategic brand foundation, principles
and framework for all internal and external brand support
activity. It also develops governing brand principles and
success metrics for brand performance.
