CASE STUDY:
BALLERS
Series 3
TASK
Generate conversation and awareness around the season 3 premiere, by leaning into the Ballers lifestyle, utilizing on-screen and off-screen talent to help promote the series.ANSWER
BS3 Pop-Up – Bring Ballers to life with an experience dedicated to immersing guests in the series’ now-iconic stylistic footprint. Driven by retail and brand partnership across the contemporary fashion landscape, the event series invites influencers and consumers to engage with apparel, programming and original content - all inspired by what it means to dress like a Baller. Brand partnerships included Buscemi, Pyer Moss, MadeWorn x rox96, Hall of Fame, Cazal, and Alpha Industries.The Fader – Ballers partnered with a top urban outlet to bring JD Washington (as himself) and show stylist Tiffany Hasbourne together to show viewers “How To Dress Like A Baller”. The video piece was supported with sponsored editorial content as well as amplification via The Fader and HBO’s social platforms.
RESULTS
- 233M total impressions for the BS3 Pop-Up and The Fader post (including organic and paid media)