CASE STUDY:

EL HIPNOTIZADOR







TASK

Build awareness and drive interest and tune-in for HBO Latino’s new series “El Hipnotizador” across all platforms.

ANSWER

Activated an influencer campaign to generate buzz and spread the word about El Hipnotizador, leveraging the hashtag #EntraEnHipnosis to create conversation. Hosted an immersive and entertaining premiere screening experience at The Heath, home to Sleep No More, that amplified engagement.

RESULTS


  • Created unique animated videos and promotional assets that accumulated over 6MM impressions
  • Garnered a total of 17MM impressions from social buzz, influencers, event activation and press
  • Released the full-episode exclusively on HBO Latino’s Facebook and YouTube page and accumulated over 5K views