CASE STUDY:

GAME OF THRONES MIXTAPE VOL I

Despite the intricate storylines and edge-of-your-seat drama, there was an opportunity to draw more multicultural viewers into Game of Thrones.

Create a shareable tool to generate excitement for the prior seasons and upcoming seasons that can be built upon year after year.
Use music as the pathway to connect multicultural millennials to the series.
Leverage GOT events and influencers to promote the mixtape and amplify messaging.
Explore strategic partnerships with fans of the following genres in order to build cross-promotional awareness: Hip-hop, R&B, Reggae and Reggaton.
Artists include: Big Boi, Bodega Bamz, Kilo Kish, Magazeen, Snow da Product, Dee Goodz, Daddy Yankee, Common, Dominik Omega, Wale.