CASE STUDY:

MRS. FLETCHER





Mrs Fletcher


CAMPAIGN

We highlighted the sexual awakening and exploration of gender & sexual identity that occurs with Mrs. Fletcher by fostering a dialogue via panel discussions and educational events, all hosted inside a “faux” sex shop – a wink & nod to the show’s sexual undertone, and simultaneously creating an “instagrammable” moment and fostering social chatter.

RESULTS

  • Social Impressions: 36.2MM+