CASE STUDY:

GGG vs CANELO

TASK

Elevate the award-winning, multi-part boxing installment 24/7 among boxing enthusiasts and Latinos before the most anticipated fight of the year, Canelo vs. Golovkin.

ANSWER

Create an immersive, consumer-facing experience to build excitement, anticipation and drive tune-in for 24/7 premiering in English and Spanish on HBO and HBO Latino by building a pop-up installation in Venice Beach and at The Mexican Independence Day Festival in Chicago. The installation brought the 24/7 experience to life through live boxing demos, screenings, panel discussions and branded giveaways.

RESULTS

Over 26K participants
2.83MM total impressions