CASE STUDY:

INSECURE

Series 2







TASK

Build buzz and awareness for second season of Insecure by re-engaging fans and reaching untapped target audience and utilizing partnerships to amplify messaging. 

ANSWER

A robust long-lead multi-tactical, multi-city campaign that reached the upper echelon of culture which included a hit episodic podcast; key partnerships with RCA and The League dating site, festivals such as Roots Picnic, FYF and Pitchfork Music Fest, Essence Fest, American Black Film Festival and Afropunk; private influencer screening events; and an authentically relevant second annual blow-out block party in Inglewood. 

RESULTS

  • Our New Orleans activation garnered 29.3MM earned media impressions
  • Partnership activations with FYF, Curlfest, Pitchfork and Roots Picnic garnered over 522K social media impressions
  • Insecure S2 Block Party hosted over 1,000 guests and garnered 36MM social media impressions and 208MM earned media impressions