CASE STUDY:
GAME OF THRONES
CAMPAIGN
Create a global scale 360 strategic campaign in support of the final season that cements Game of Thrones as the greatest TV show of all times.- Created the #ForTheThrone umbrella campaign that included 3 distinct phases and allowed us to create:
- Cultural moments around GoT
- Drive the hype for the most anticipated TV series finale of all time
- Delight and engage fans around the world
RESULTS
BLEED FOR THE THRONE
Partnered with local blood organizations in 16 countries to host a global blood drive to allow fans to prove how far their fans would go #ForTheThrone and set records for blood donations in a single day.
QUEST FOR THE THRONE
We invited fans worldwide to band together and partake in the ultimate quest to find six thrones, dropped in locations that are reminiscent of Wetsteros. Fans worked together across Twitter, Instagram, YouTube, Facebook & Reddit to piece together any clue that they could glean from the footage. In the end fans in 93 countries were talking about Quest, and 30k fans joined the Quest and claimed their seats upon the Iron Throne. Locations included UK, Brazil, Canada, Sweden, Spain & New York.
CCXP
Kicked off the first experiential beat of the S8 Campaign with the #GOTXP activation that allowed fans to memorialize their favorite characters and remember the most epic moments from the past seven seasons.