CASE STUDY:

INSECURE





Insecure Fest


TASK

Transformed the Banc of California Stadium into a game-themed music festival coupled with a red-carpet premiere screening of the season's first episode. Featured live performances from 2 Chainz, Jorja Smith, Aminé, Rico Nasty and Saweetie. We leveraged content creators’ social platforms, and hosted social takeovers with Spotify, Hypebeast and Teen Vogue. The event had 2,500+ attendees, and 90+ media placements.

RESULTS

  • Social & Media impressions: 421.7MM+
  • 58% Black Audience Composition