CASE STUDY:

MARADONA

CAMPAIGN

To create awareness and conversation around Diego Maradona amongst influential members of the Latinx and soccer enthusiast audience, HBO will host a pop-up experience inspired by the fictional religion created by devout Maradona fans- La Iglesia Maradoniana. This will allow attendees to immerse themselves in his storied career through our “Temple of Maradona” experience in key Latin markets—New York and Miami.

RESULTS

• Social & Press Impressions: 5MM+