CASE STUDY:

A BLACK LADY SKETCH SHOW

CAMPAIGN

Created a campaign highlighting, and elevating the themes of the series through comedic, artful executions intended to introduce A Black Lady Sketch Show into the comedy landscape and fuel engagement throughout the season. The campaign included festival partnerships, Game Nights & Screenings in ATLand NY and a Premiere Night Watch Party with the cast and VIPs in LA. In-season, the campaign continued with an influencer seeding program, as well as two custom content series.

RESULTS

• Social Impressions: 637MM+
• 61% Multicultural Audience Composition