CASE STUDY:

APOLLO





Apollo


CAMPAIGN

Launched the #ApolloAmateurNight contest on Twitter where fans, dancers, singers, musicians and artists submitted :60 videos of them performing their crafts. With over 100 submissions, two finalists were selected to perform live at Amateur Night at the Apollo Theater. Influencers and talent from the film promoted the contest via their social media handles, encouraging fans to participate and raising awareness about the film’s premiere.

RESULTS

  • Social & Press Impressions: 108.4MM+