CASE STUDY:

ART THE THRONE

Build buzz and excitement for the premiere of Game of Thrones Season 6, by leveraging art, a key passion for diverse audiences, as a new lens to view and interact with the series in this season.
Collaborate with Digital Social Media team to engage viewers digitally in an authentic way that drives tune in.
Collaborate with key media partner and leverage targeted media buy to reach millennial multicultural audience with digestible, engaging video content series.
Utilize key platforms including Facebook, Youtube and HBO GO/NOW streaming service to further enhance reach of content series and campaign.

Leverage (5) multicultural emerging and established artists, bring them into the world of Game of Thrones, with the opportunity to reinterpret some of the most viral, social scenes from the show and create an entirely new experience for fans to foster social conversation, increase engagement and drive tune-in to season premiere.
Create a video content pieces of each artist in their own creative environment teasing their work and sharing how they draw inspiration from the show.
Partner with multicultural media outlet(s) and HBO social media platforms to amplify video content of the artist and his/her artwork weeks leading into the premiere.
Invite super fans, tastemakers and press to experience the original art collection. Event creates a moment where fans are able to share not only the new artist they have discovered but also the original creations inspired by the show.

Paid media campaign garnered +2.5MM video views on Facebook and Twitter
Facebook Live tour of the event garnered 1.5MM views and reached over 4.4MM GoT Fans
4.8K impressions were garnered on Twitter day of Art the Throne gallery event
The Art the Throne anthem piece premiered at #3 in promos on HBO NOW with over 4K views, and received +80K views on HBO OD in the first 2 days