CASE STUDY:
MAPPLETHORPE: LOOK AT THE PICTURES
TASK
Elevate the work and life of queer icon Robert Mapplethorpe and explore his most personal work.ANSWER
- An engaging glimpse into the mind of one of the great modern artists through: Immersive pop up experiences in LGBT neighborhoods in Miami, NY, and San Francisco.
- Significant influencer outreach targeting queer artists, nightlife influencers, and culture critics.
- Tastemaker screening with Queer Art Film.
- World of Wonder office takeover with large-scale prints of Mapplethorpe images.
RESULTS
- 143 Million Press & Social Impressions
- Mapplethorpe: Look at The Pictures is a top-rated documentary for the year.
- The campaign won an Experiential Marketing Clio