CASE STUDY:

BIG LITTLE LIES

Series 2




Big Little Lies


CAMPAIGN

Launched PRIDE month by throwing Amabella’s Birthday Party for the LGBTQ+ influencer community culminating in a Monterey 5 – themed drag show. We later gifted influencer superfans Kiki Kits that aligned with each episode’s plot. HBO also partnered with We All Grow, empowering Latina influencers to discuss the portrayal of mental health and un/healthy relationships via an panel discussion.

RESULTS

  • Social & Press Impressions: 230MM
  • 24% Multicultural Audience Composition