CASE STUDY:
CHARM CITY KINGS
CAMPAIGN
In celebration of the HBO Max premiere of Charm City Kings, we
hosted a series of screening experiences (both virtual and IRL)
featuring talent and cast from the film - including Urbanworld and
MVAAFF. To target Latinx audiences we hosted screenings at NYLFF,
NALIP and an activation in Puerto Rico. In addition, we partnered
with community organizations, B-360 and Color of Change, to further
conversations around themes from the film via custom content
including a discussion guide that will go live via social following
premiere. .
