CASE STUDY:
DOCS | CLOSER TO CULTURE
CAMPAIGN
To establish HBO as the go-to source for quality documentary films,
we are making target audiences aware that HBO Docs brings you Closer
to Culture via Docs Club, Culture Closeups, and our Closer to
Culture series. Closer to Culture promotional activations creatively
highlight key themes from films for local HBO fans, community-based
groups and industry tastemakers. Through live discussions with
talent, interactive activities, and social touch points, audiences
immerse themselves into and learn more about the culture featured in
the given documentary.
