CASE STUDY:

HUMAN BY ORIENTATION





Human By Orientation


CAMPAIGN

HBO’s Human By Orientation is a platform that highlights the prismatic breadth of the LGBTQ spectrum. Celebrating our collective pride but also embracing individuality within multicultural individuals and communities. This overarching campaign has been utilized to created an affinity within the LGBTQ+ community by curating events surrounding: SXSW, WorldPride NYC, Essence Festival, family Week in Provincetown, and Art Basel in Miami, among others. Human By Orientation has partnered with several groups including WarnerMedia Entertainment, HRC, GLAAD, Pride Media, Queer Art, OutFest, and Out Youth.

RESULTS

  • Social & Press Impressions:100MM+