CASE STUDY:

REP THE REALM

TASK

Build event level buzz and anticipation around the Season 7 premiere of Game of Thrones and drive multicultural audiences to continue watching Game of Thrones and stay for Ballers Season Three. Extend conversation beyond premiere to provide deeper in-season support.

ANSWER

Tapping into the exclusivity and anticipation created by the streetwear industry, partner with some of it’s most coveted designers to create a collection of limited apparel and accessories influenced by character and themes of the show. As a new episode premieres each week over the 7-week long series, so will a new collaboration from the collection.

RESULTS

110M organic media impressions to-date