CASE STUDY:
NATIVE SON
CAMPAIGN
Launched the campaign with an intimate dinner and discussion with talent moderated by NYT columnist Charles Blow at Sundance, where the film premiered. Leading up to release, hosted a red carpet screening with cast at the Guggenheim Museum followed by discussion on the central themes of the film at a reception.RESULTS
- Social Impressions:163MM+
- 58% Multicultural Audience Composition