CASE STUDY:

UNITED SKATES

CAMPAIGN

Hosted local skating events in Atlanta and Chicago at notable skating rinks in support of the United Skates documentary premiere. The events consisted of performances from local skate crews, panel discussions with filmmakers and talent from the film moderated by local influencers and free skating for attendees. In an effort to engage with skaters across the country, we launched the #UnitedSkatesChallenge on social media, asking skaters to post videos of their best skate moves via their personal Instagram handles.

RESULTS

• Social Impressions: 4.2MM+