CASE STUDY:

POWER OF VISIBILITY

CAMPAIGN

HBO POV features content pieces, media placements, and experiences that celebrate the diversity of those who bring HBO’s programming to life. To date, “The Craft” has featured over nearly 100 multicultural and international behind the scenes crew showcased across HBO-owned social platforms and media outlets. POV talent have also led masterclasses, speed mentoring sessions, and moderated discussions at key festivals.

RESULTS

• Social & Press Impressions: 80MM+