TASK
Create a pro-social promotion that would build buzz for the title
while giving back to the community.
ANSWER
A barbershop takeover with workshops for black youth from
Brotherhood Crusade that evolved into an influencer event during the
evening. The event included a panel discussion reflecting themes
from the show with guests including Lilly Workneh (Editor in Chief,
Blavity), Andrew Hawkins (former NFL player), and Kenyon Martin
(former NBA All Star athlete).
RESULTS
- 24M Earned Media Impressions
