CASE STUDY:

SUITED







TASK

Elevate the theme of the HBO Documentary Film Suited, that fashion is a key factor in our identities.

ANSWER

Community outreach that included:
  • A contest for LGBTQ youth to win a suit from Bindle & Keep, trip to NYC for the premiere of the doc, and a professional photoshoot.
  • Community promotion to over 600 LGBT organizations.
  • Outreach to high profile trans and queer Influencers.

RESULTS

  • Over 700 video submissions in two weeks
  • The campaign won a Social Good Clio award