CASE STUDY:
HABLA Y VOTA
TASK
Produce a topical installment of the critically acclaimed documentary series, Habla.ANSWER
Highlight the importance of the Latino vote in the 2016 election with a series of emotional, inspiring, and nonpartisan interviews with key Latino influencers.Marketing and promotion included:
- Extensive earned and paid media.
- Screenings with key civic organizations including Voto Latino.
- 20+ College campus outreach.
- An exclusive red carpet premiere held on Ellis Island.