CAMPAIGN
Collaborated with Christopher Street Tours to create Wig Walk, a
themed walking tour in NYC that brought attendees to historic venues
that served as safe havens for the LGBTQ community in the 80s. Then,
we hosted “Under the Wig” at Lips Drag Queen Show Palace where
talent from Wig took to stage to talk about changes within the LGBTQ
community since the days of Wigstock, and gave performances about
owning identity. Then, during World Pride, HBO held a screening of
the film, followed by a Q+A.
RESULTS
- Social and Press Impressions: 4.6MM+
