CASE STUDY:

GENTLEMAN JACK

CAMPAIGN

Through a partnership with Autostraddle (Pride Media property that calls itself - “the voice of the modern lesbian”) we hosted a comedy event that featured live readings of Anne’s racy diary entries by modern-day queer comedic heroines. #WomenCrushWednesday was a custom content series that allowed queer-identifying social stars to share which female figures they are “crushing on” today, tying back to the themes of the series.

RESULTS

• Total Impressions: 5.2MM+
• 28% Multicultural Audience Composition