CASE STUDY:

2 DOPE QUEENS

CAMPAIGN

Tapped into the vibrant culture surrounding the special to create a space for consumers that promoted health, wellness and Queen confidence. The Dope Beauty Bar came to life as a 3-day pop up consisting of female-empowered programming featuring top beauty brands as well as spa services for all attendees including manicures, eyebrow threading, facials and massages.

RESULTS

• Social Impressions: 656MM+
• 53% Multicultural Audience Composition