CASE STUDY:

FARRUKO: EN LETRA DE OTRO





FARRUKO: EN LETRA DE OTRO


CAMPAIGN

We partnered with Remezcla Studios to create an activation surrounding PJ, a Latin Music award show that brought together Latino music influencers and gave them a first look at Farruko’s trailer. We hosted a sneak peek of Farruko’s concert special, followed by a Q&A with Farruko and Sharo Towers (EP). Post Q&A, Farruko performed to an audience of over 500+ superfans.

RESULTS

  • Social & Press Impressions: 108.4MM+