CASE STUDY:

ASIAN AMERICAN VISIONARIES

Short Film Competition

CAMPAIGN

Capitalizing and expanding on the success of the first two years of the competition, HBO supported and promoted the Asian American Visionaries Short Film Competition – dedicated to showcasing emerging filmmakers with unique perspectives of the Asian-American experience. Kicking the competition off in July via social media and a custom landing page, filmmakers were encouraged to submit through a call to action video from the 2019 Ambassador, Sujata Day from Insecure. Receiving hundreds of submissions that reflect the modern day Asian Pacific American experience, the completion closed in November, selecting the top three films as the 2019 Visionaries. The winning filmmakers were celebrated with a red-carpet premiere screening of their films and a moderated discussion hosted by Sujata Day. Additionally, APAV was seamlessly integrated into key festival including Sundance, Kollaboration’s EMPOWER Conference, and CAAMFest.

RESULTS

• Social & Press Impressions: 293.6MM