CASE STUDY:

OUR STORIES TO TELL

CAMPAIGN

We launched our newest audience initiative Our Stories to Tell in Los Angeles – hosting 10 events over the course of three days encompassing panels, musical performances, a marketplace, an influencer brunch, and more. It brought together HBO talent, influencers, and local community members to connect, be inspired, and celebrate the Black creators and makers in Los Angeles. Ultimately, we welcomed ~1,300 people and garnered over millions of impressions.

RESULTS

• Social Impressions: 169MM+