CASE STUDY:

BALLERS

Series 2






TASK

Grow the African American audience for Ballers and make it the most watched HBO Original Series among the segment.

ANSWER

Celebrate the lifestyle elements of the series with a multidimensional marketing campaign that included:
  • Regional retail partnerships.
  • Targeted advertising.
  • Miami premiere screening and VIP after party.

RESULTS

  • Over 505 Million Social Media Impressions
  • 345.7 Million Press Impressions
  • 30% of Ballers premiere audience was African American, second only to Insecure