CASE STUDY:

EUPHORIA





EUPHORIA


CAMPAIGN

Targeted millennial and Gen-Z audiences with an influencer-first campaign leaning into the topics highlighted in Euphoria via pre-premiere screenings in Los Angeles, Chicago, Atlanta and New York with the cast and creator. Post-premiere, we tapped influencers to create custom content aligned with themes from each episode such as relationships, body positivity, mental health, and friendships.

RESULTS

  • Social Impressions: 6.1MM+
  • 37% Multicultural Audience Composition