CAMPAIGN
2019 Latin Grammy winning artist, Kany Garcia, is the 1st LGBTQ+
artist to be featured on the platform. To continue the buzz
post-premiere around her concert special, we partnered with HBO’s
Human By Orientation to host an intimate evening with Kany Garcia.
The event was attended by tastemakers within the Latinx, music and
LGBTQ+ communities. Guests enjoyed conversation and a live acoustic
performance. In the activation, we highlighted the pillars of Kany’s
Soy Yo album (love, community, & self- acceptance).
RESULTS
- Social & Press Impressions: 4.1MM+
