CASE STUDY:

WARRIOR





Warrior


TASK

We built a footprint at the nation’s largest Chinese New Year festival and later created an immersive evening inspired by the show. The evening included actor interactions, special branded prizes, and a choreographed fight - influenced by the martial arts and Bruce Lee, inside a club erected in the style of the show’s watering hole and featured remarks from Shannon Lee and a performance from 88Rising.

RESULTS

  • Social Impressions: 1.6MM
  • 40% Multicultural Audience Composition